A few days ago, evidence suggesting that the Chinese branch of Pepsi is about to launch a phone was uncovered in the form of an official Weibo channel called “Pepsi Phone“. At the time, this sounded like a rumor out of far left field, seeing that the Pepsi brand has nothing to do with mobile phones. As it turns out, however, Pepsi confirmed earlier today for Reuters that the rumors are true.
It won’t be wrong to expect that Pepsi will be contacting any one of the Asian phone manufacturers, who would happily make phones on behalf of PepsiCo. The leaks look original as the Pepsi Phone Weibo account was linked to the official Pepsi China Weibo account.
While Pepsi did not divulge any details about its first phone, a report recently claimed that the handset will land as the Pepsi P1 and will be a mid-range Android 5.1 Lollipop phablet. The rumored specs include a 5.5-inch display with a resolution of 1080 by 1920 pixels, a 1.7GHz MediaTek MT6592 chipset paired with 2GB of RAM, 16GB of internal storage space, a 13MP primary camera, a 5MP secondary shooter, and a 3000mAh battery.
A number of Android sites have dug up a leaked image of a new device that is clearly branded with the Pepsi logo, something that was even teased on the company’s Weibo account just a few days ago. But Pepsi hasn’t gone and designed the phone itself. Instead, it’s contracted an unknown phone manufacturer to do the job.
Allegedly, the Pepsi P1 will sell little more than CNY 1,299 (about $205 at the current conversion rates).The Pepsi P1 will supposedly launch on October 20th and will be just one of the many products PepsiCo offers around the globe which includes everything from branded apparel to accessories.
Do you guys think that Pepsi can flex its marketing muscle to sell a considerable number of phones?Tell us in the comments below.