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You read it right. Micromax has begun the pre-orders of their upcoming Canvas 4 without even mentioning the price or even the specifications of the device. The good news is that we now have official pictures of the device.
Consumers can pre-book the device by paying an amount of INR 5000. The balance amount is to be paid after the device is launched. If a certain buyer wants to cancel the pre-order, s/he can get their money back. 10 lucky winners will get to attend the launch of the device.
This seems like a marketing gimmick not even MNCs would dare to do, let aside Micromax’s reputation in the country. Anyways, do check out our post where we speculate what the Canvas 4 can be (bonus: it even has leaked specifications).
We’ll keep you covered when Micromax finally launches the device.