Facebook is taking its standalone app strategy to a new level. The main Facebook app will no longer have the option to send and receive messages for iOS and Android; instead have to download Facebook Messenger to chat on mobile.
The company began notifying European users about the main Facebook app that in two weeks’ time, the messaging option will be disabled and Facebook users will be prompted to download the said Messenger if they don’t have that kind of app. The company confirmed that this is not a dry run and soon they will implement the roll out strategy worldwide.
Facebook’s CEO Mark Zuckerberg told the publication back in November that the company actually planned to remove Messenger features from its main app, so the move doesn’t exactly come as a surprise.
“The other thing that we’re doing with Messenger is making it so once you have the standalone Messenger app, we are actually taking messaging out of the main Facebook app,” Zuckerberg said. “And the reason why we’re doing that is we found that having it as a second-class thing inside the Facebook app makes it so there’s more friction to replying to messages, so we would rather have people be using a more focused experience for that.”
Specifically, the representative said that “people get replies 20 percent faster on Messenger than on Facebook.
Essentially, Facebook saw the loop holes within the main app such as slow, buried, and sub-optimal overall.
Numbers probably indicate that people nowadays message more and so they decided the standalone Messenger app for a better experience to everyone but for Android phones with low memory, Windows Phone and tablet users will be exempted for the time being.Facebook Paper, the company’s new news-focused redesign, will also keep in-app messaging.