We all know that Android version numbers are named in alphabetical order after desserts. We had Cupcake, Donut, Eclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich, Jellybean… and now Android KitKat.
In a Google+ post announcing Android’s 1 billion activation achievement, Sundar Pichai – the new head of both Android and Chrome – posted the above picture of a “Kit Kat” statue outside the famed building 44 on Google’s campus. A giant, chocolaty, delicious Kit Kat bar Android statue has joined the rest of the bunch on the lawn at Google HQ in Mountain View. Google has also launched a website for KitKat at http://www.android.com/kitkat/. Right now the site only features a small history of Android and the following announcement.
To date, Google has internally referred to the release as Key Lime Pie, but the company decided to go for another name after realizing that “very few people actually know the taste of a key lime pie,” director of Android partnerships John Lagerling tells the BBC.
Google got Nestlé’s blessing to use the “Kit Kat” trademark (albeit without the space), but with a twist. John Lagerling, director of Android global partnerships, explained to the BBC that “this is not a money-changing-hands kind of deal,” but instead, they wanted do something “fun and unexpected.”
Following one conference call with Nestle back in end of November, the deal was sealed just 24 hours later. And after finalizing the details secretly at MWC, to promote the partnership, a new Willy Wonka-style contest offers buyers of specially-marked KitKat packages a chance to win either a free Nexus 7 or a Google Play credit. Those interested in participating will need to go to their supermarket to buy a chocolate bar to see if they’ve won.
Nestle says that there will be 50 million specially branded Kit Kat bars sold in 19 markets, including Australia, Brazil, Canada, Germany, India, Japan, Middle East, Russia, the UK, and the US.
Google says that “it’s our goal with Android KitKat to make an amazing Android experience available for everybody.” That’s certainly a bit vague, but the statement does line up with earlier rumors that suggested Google plans to use its next Android release in smartwatches, gaming consoles, low-cost smartphones, and even laptops.
KITKAT’s Chief Breaks Officer tells why KITKAT 4.4 is the future of confectionery. Check out the video below:
We don’t have any features or release date details as of yet, but the next version of Android can’t be far off now. In fact, Google tends to release new versions with new hardware, so maybe the new Nexus phone is on the way too.
We’ll be sure to let you know once Google (or Nestle, it would seem) drops some more details, but until then let us know what you think!